I'm Masha Chern, a Senior Graphic Designer based in Copenhagen. I create concept-driven visual identities and design systems that translate complex ideas into clear, memorable visual languages.

mashachern.works

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EDUCATION

2018 — 2022

B.A. Communication Design
HSE Art and Design School
Saint-Petersburg

EXPERIENCE

2024 — 2026

Senior Graphic Designer
TON Foundation

Played a key role in the TON rebrand, developing visual concepts and rolling out the updated identity across digital platforms and communication touchpoints

Led brand identity development for major ecosystem initiatives, including TON Studio and Hackers League, from concept to full system implementation

Designed the visual identity for The Gateway conference (2,000+ attendees), developed stage graphics, presentations, print materials, and merchandise

Produced presentations, infographics, and marketing assets supporting communication across the ecosystem's products, initiatives, and events

2023 — 2024

Design Tutor
Bang Bang Education

Mentored 40+ students in graphic design fundamentals, focusing on concept development, visual systems, and technical execution

Helped students strengthen design thinking through structured critique, individual feedback, and hands-on project work

2023 — 2024

Senior Graphic Designer
Oppen Studios

Developed brand concepts and visual identities for clients across fashion and cultural sectors, translating business goals into scalable design systems

Led client communication and presentations from briefing and concept alignment through final delivery and brand guidelines handoff

2020 — 2023

Graphic Designer
Verle Coffee Roasters

Redesigned the brand identity system and developed packaging for 30+ products, creating a cohesive and market-ready visual presence across the product range

Led a team of 3 creatives, setting creative direction, delegating work, and supporting both conceptual development and technical execution

2019 — Present

Independent Art Director & Graphic Designer

Developed brand identities, websites, and visual concepts for clients across fashion, sustainability, lifestyle, and technology sectors

Collaborated directly with founders and creative leads to translate business goals into distinctive visual identities from strategy through launch